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Job Description
Content Creation & Brand Voice
- Conceptualize and produce engaging content tailored for each social media platform (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, etc.).
- Maintain a consistent brand voice and visual aesthetic across all channels.
- Edit and refine content for clarity, accuracy, and impact.
Trend Monitoring & Strategy
- Stay updated on emerging social media trends, platform updates, and digital culture.
- Identify and leverage trending topics and formats to boost brand visibility.
- Adapt content strategies based on audience preferences and current trends.
Content Planning & Scheduling
- Develop and manage a comprehensive content calendar for consistent posting.
- Schedule and publish content using social media management tools.
- Monitor performance and adjust scheduling as needed.
Visual Design & Video Editing
- Create eye-catching graphics and edit videos using tools like Canva, Adobe Creative Suite, and CapCut.
- Ensure all visual content aligns with brand guidelines and platform specifications.
- Source and curate high-quality visual assets.
Community Engagement
- Monitor social channels for comments, mentions, and messages.
- Engage with followers to foster a positive and interactive community.
- Collaborate with the community management team to address inquiries and feedback.
Analytics & Reporting
- Track and analyze content performance using analytics tools.
- Generate reports on key metrics and provide insights for optimization.
- Use data to inform content strategy and improve engagement.
Collaboration
- Work closely with marketing, design, and other teams to ensure consistent messaging.
- Contribute to brainstorming sessions and campaign planning.
- Support social media campaigns and initiatives.
Skills
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, English, or related field.
- 2–3 years of experience in social media content creation and management.
- Proven ability to create engaging, platform-specific content (text, images, video).
- Strong copywriting and storytelling skills.
- Proficiency in design and video editing tools (Canva, Adobe Creative Suite, CapCut).
- Deep understanding of social media platforms, trends, and best practices.
- Familiarity with analytics tools and social media scheduling platforms (Meta, LinkedIn).
- Excellent communication skills and attention to detail.
- Creative thinking and ability to adapt to emerging trends.
- A keen eye for visual aesthetics and design.
Job Details
Preferred Candidate
Born28
From branding and digital marketing to strategic planning, Born28 aims to deliver clear, effective marketing communications. We focus on transforming a brand’s purpose by delivering concise, effective ideas through inspired design approaches. We combine strategy with storytelling, while helping brands uncover their core personality and connect authentically with their target audience. Born28 taps into consumer behaviour, combining it with aesthetics to create visuals that leave a lasting impression. Our creative team produces impactful brand stories that captivate and resonate. Customised ecommerce solutions enable designs to be scalable with business growth. With an understanding of the cultural landscape, we curate narratives for specific audiences. Our team of strategists stay on top of the latest trends to help businesses achieve their objectives. Our creative process will differentiate every brand while staying true to its personality and voice. At Born28, we amplify brand presence and engagement while building a community of loyal advocates. Our Values at ESAG At ESAG, we believe in fostering a culture rooted in core values that guide our actions, decisions, and interactions. As a team member, you'll be expected to embody and contribute to these values through your actions and collaboration. Integrity - Demonstrating a consistent character of honesty, transparency, and reliability. Empowerment - Nurturing a safe environment where everyone thrives and brings their best to the table, knowing they are heard and valued. Diversity - Embodying diversity in our business approach through proactive innovation, pursuit of excellence, and adaptability to change. To learn more about culture, please visit our website.
