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Job Description
Roles & Responsibilities
- Researching industry-related topics (combining online sources, interviews, and studies)
- Write concise and engaging copy for various channels including digital, websites, external advertising, print, videography, and social media.
- Provides supporting copy/content ideas to the social & content team
- Creates effective copy for press releases, websites, and other interactive media
- Develop long-form copy for LinkedIn articles and blogs
- Develop copy for news-related happenings for an internal weekly newsletter
- Works closely with the web design team to develop products, campaigns, and other content when required
- Research client’s products, markets, and keyword usage to compose targeted content
- Interpret creative direction and adapt points from creative briefs into the persuasive copy.
- Submit well-structured drafts within deadlines.
- Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
- Edit and proofread copy as needed
- Assisting with managing the editorial element of projects throughout the entire production cycle
- Help ensures all copy communicates consistent voice and style throughout all forms of communications
- Conduct thorough research to ensure all copies are factually accurate, culturally relevant, and resonate with the intended audience.
- Edit and proofread all content for grammar, punctuation, and style consistency, ensuring a polished final product.
- Analyze performance metrics to assess the effectiveness of copy and make data-driven adjustments as needed.
Skills
- A minimum of 5 years of professional copywriting experience, showcasing a portfolio that demonstrates versatility and creativity, preferably from an e-commerce or advertising agency
- Bachelor’s degree in English, Communications, Marketing, or a related field is essential for foundational knowledge.
- Attention to detail and ability to manage multiple projects under tight deadlines without compromising quality.
- Ability to meet tight deadlines, prioritize workload and achieve effective results in a dynamic, ever-growing environment
- Self-starter who uses initiative, with a passion for building, learning and experimenting
- Strong creative skills with an ability to see ‘beyond the brief’
- An ability to make simple messages compelling
- The ideal candidate should be comfortable in a fast-paced, multi-tasked, corporate environment
- Should be creative with words and concepts, possess a passion for delivering results.
Education
Any Graduation
Job Details
Preferred Candidate
About This Company
The Easa Saleh Al Gurg Group (ESAG) is one of the UAE’s eminent family businesses, comprising over 30 companies. Since 1960, ESAG has partnered with leading brands, providing expertise across a diverse range of industries and consumer sectors. Starting as an exclusive trading partner for iconic brands such as Grundig and Siemens, today, ESAG is a multifaceted conglomerate offering expertise in retail, building materials, industrial, real estate and the service sector. With engineering and manufacturing expertise we provide technical consultancy and project management across construction, oil & gas, power and other infrastructure industries. Through strategic acquisitions and organic growth, the Group focuses on continual expansion in new markets. ESAG’s strengths lie in value-added products and services, fostering successful business relationships with partners and customers. The Group partners with over 370 global brands including Osram, Dunlop, Armitage Shanks, SieMatic, Delta, Trespa, Lutron, Danfoss, Smeg and 3M among others. Key joint ventures include Unilever, Siemens, Akzo Nobel Decorative Paints and Fosroc. ESAG is a regional partner to over 370 brands from across the world. Its portfolio comprises the likes of Osram, Dunlop, Armitage Shanks, SieMatic, Delta, Trespa, Lutron, Danfoss, Smeg and 3M among others. The Group’s engineering and manufacturing expertise offers technical consultancy, project management to construction, oil & gas, power and other infrastructure industries. In the consumer segment, ESAG partners with global brands which cater to residential and commercial segments. As a UAE-based conglomerate, ESAG has been part of the country’s progress and prosperity through transformational change. The Group’s manifold expertise is visible within several iconic projects in the UAE such as the Burj Khalifa, Dubai Opera, Yas Marina, Dubai Metro, the Expo2020 district, the Louvre and Sheikh Zayed Mosque.
