Keywords: FMCG, Van Salesman, POSM, FIFO, KPI, Productive Calls, PJP, Negotiation, Product Performance, Stock Requesting, Stock Loading, Credit Limit, stock Management, Cash Collection, Sales
Role Purpose: Key responsibility:
Responsible to achieve monthly revenue targets, Collection Targets, KPIs on Productive calls, strike rates, following PJP etc. To consistently deliver monthly sales target achievements and qualitative KPIs.
Follow on stock management, cash collection, submission of cheque or cash to the account department on daily basis
Identify new opportunities such as new outlet opening, new category placement etc.
Geographical knowledge and outlet location of the market
Timely visit to the market.
Maintain company and brand reputation to ensure the compliance with the brand guidelines.
Develop and maintain strong relationship with customer by ensuring regular visits, offering best service levels,
Utilize relationship for achieving monthly sales and collection targets, fast launching of new products, better negotiation on promotions, share of shelf etc.
Ensure proper instore merchandising ( FIFO method ) to maintain freshness of products, avoid expiry and damages of the products etc.
Educate customers on new product, schemes, deals, promotion mechanisms etc.
Seamless in handling large portfolio ( 300 -1000 SKUs )with hand held system to browse and order products and promotions.
Ensure the safety of the stocks in the vans.
Ensure stocks received to the vans are in good conditions - responsible for matching the physical stocks with system inventory.
Ensure brand guidelines are followed in category planogram on each store visit.
Ensure Share of shelf are properly maintained in the category on each store visit.
Ensure promotions are placed at right location.
Coordination with other department team members to have seamless sales process.
Team Work :-
Inform other department team members about the market opportunity.
Help to cover the market if incase his/her counterpart is not able to visit the market.
Adhering to sales process to ensure operational effectiveness
Coordinate with other team members for the smooth functioning such as Stock requesting, stock loading, credit limit requests, cash and cheque deposits etc.
Utilize POSM materials to create and lead competitive edge for the brands.
Continual improvement on market calls to improve the service levels, brand share, increase share of shelf, effective collection etc.
Provide market and customer feedback on trends, issues to the line manager.
Provide Product performance feedback on new product launches to the line manager.
Send load requests through system, receive the stocks from the warehouse to the vans, tally the physical stocks with system stocks.