To develop and implant the Marketing plans in conjunction with the external Advertising and PR Agencies and to manage the related activities including company branding, Advertisement and promotions, Public relations campaigns, media campaigns, organizing events in order to maximize the company/brand awareness as well as to manage social media accounts.
1. Develop Interiors Marketing strategies and plans in order to achieve marketing objectives
2. Work in conjunction with the external advertising agencies to coordinate the promotions, campaigns and Interiors branding plans and activities.
3. Coordinate with external public relations agencies for the various media campaigns including press releases' content creation/Review and the layout in conjunction with ESAG HO concerned departments .
4. Prepare the annual marketing budget and to control the expenses as per the approved budget.
5. Handle the design and production of advertising, marketing brochures and catalogs or other promotional materials with external agencies .
6. Plan, manage, and execute social media posts and campaigns and to analyze, review, and report on the campaign effectiveness .
7. Handle Interiors web site content creation and design in coordination with the consultant and corporate HO .
8. Plan and execute marketing events .
9. Help in initiating and maintaining a good business relations with the corporate accounts .
10. Maintain and update customer databases, publication and PR campaigns library .
11. Adhere to the company policy, guidelines and code of ethics.
12. Prepare studies for competitors and their advertising activities and social media.
13. Coordinate with branches regarding their marketing requirements and response to advertising.
14. Coordinate with designers regarding exhibitions where Interiors is exhibiting.
15. Any other assignments as envisaged by your superiors from time to time