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Trade Marketing Specialist in Dubai - United Arab Emirates

Experience: 5 - 8 yrs.
Education:Basic - Any Graduation, PG - MBA/PG Diploma in Business Mgmt(Marketing)
Nationality: Any Nationality
Industry Type: Construction / Civil Engineering
Functional Area:Marketing / Brand Management / Marketing Research / Digital Marketing Jul 22, 2019


Job Description

Job Description

Develop a marketing strategy and marcom action plan for the ESAG Building Materials division to achieve better market visibility and promote brand awareness.

Responsibilities:

Develop a marketing strategy and budget for ESAG Building Materials and its entities. This is to include the full scope of activities such as advertising, exhibitions, collateral, networking etc

* Develop and execute an annual marcom plan for ESAG Building Materials and its entities

* Analyse the success of marketing campaigns and report these to management on a monthly basis

* Develop brand concepts in coordination with principal partners and their individual marketing representative for enhancing market share

* Carry out market research in order to keep up to date with customer trends, as well as predict future trends

* Create and continually update all marketing collateral such as company profile, presentations, brochure, website and pre-qualification documents on regular basis

* Meet, build and develop relationships with consultants/Designers/Developers/Gov. Departments, etc on regular basis. Gather pertinent business development information and help the company's products be specified fairly with competitor products
* Work with internal ESAG Corporate Office departments to develop, implement, and execute all digital marketing channels including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social.

* Identify new channels for growth, new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

* Any other responsibilities as delegated by Line Manager


Desired Candidate Profile

Degree in Marketing or relevant subject
* Minimum 5-6 years work experience in building materials, FMCG, MNC and electronics
* Strong communication and presentation skills
* Strong analytical skills and creativity


Keyword: Trade Marketing Specialist, Marketing, Branding, Promotion, FMCG, MNC, Electronics, Marketing specialist
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