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Ecommerce & Digital Operations Executive in Dubai - United Arab Emirates

Experience: 3 - 8 yrs.
Education:Basic - Any Graduation, PG - MBA/PG Diploma in Business Mgmt(Marketing)
Nationality: Any Nationality
Industry Type: Construction / Civil Engineering
Functional Area:Marketing / Brand Management / Marketing Research / Digital Marketing Oct 23, 2018


Job Description

Role Responsibilities:

• Key Accountabilities

o Grow the digital brand, marketing & communications strategy for various retail and lifestyle brands within ESAG
o Lead the development, implementation, and execution of all digital marketing channels including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social.
o Monitor and execute the on-site page operation, including product image, promotion implement, etc.
o Drive online customer acquisition strategy
o Identify new channels for growth, new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

•Optimization

o Develop, manage and optimize end-to-end performance of eCommerce websites, implementing user experience developments and recognize potential functional issues
o Design, implement and manage key processes to support eCommerce merchandising, marketing and operations
o Draft and carry over conversion-oriented cart abandonment plans
o Run and Analyze A/B tests both for email and website
o Develop SEO strategies to increase the number of organic visitors by achieving high-ranking positions in search results
o Manage customer reviews and strategies to maximize conversions

•Digital Analytics and Insights

o Develop dashboards; and provide reports, in depth performance analysis and insights to decision makers periodically
o Perform QA audits, site monitoring and ad-hoc analyses
o Act as subject matter expert for ecommerce KPIs and data definitions including ROAS (return on ad spent/ROI), ecommerce business forecasting and planning
o Analysis of key issues such as inventory/allocation, fraud and returns
o Lead update meetings, ensuring the understanding of strategic recommendations and providing clear action items for internal and external teams
o Use digital analytics tools to monitor performance and make recommendations for improvements.

•Vendor management

o Management of websites – including liaison with external agencies (for hosting, site design, user experience, etc)
o Management of media buying partners

•Other

o Optimising content for social networking accounts such as Twitter and LinkedIn
o Mobile marketing: includes app-based, in-game, location-based and SMS marketing
o Develop and integrate content marketing strategies
o Write and dispatch email marketing campaigns
o Manage the contact database and assist with lead generation activities
o Content development is a plus
 Create and upload copy and images for the organization’s website;
 Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.
 Video editing skills: Website and social media content will not just be text but frequently visual as well


Desired Candidate Profile

Required skills:

• Educated to a degree level (or equivalent) preferably in Marketing or a related discipline
• Experience in Google Ads including retargeting; Facebook Ads; Google Tag Manager; Google Merchant Center; Braze; Google Analytics including attribution and goals setup; ecommerce analytics; executing SEO strategies; and campaign tracking and management.
• At least 3-4 years' experience in a previous similar role in a B2C field
• 3 years of experience in in brand marketing within retail sectors in UAE.
•At least 1 year experience in ecommerce optimization
•Strong written & verbal English. Arabic is a preferred
• Experience using major CMS platforms
• Experience in posting ads and measuring customer behavior
• Speaking skills: You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Project management skills
•Basic Photoshop skills
•Experience producing optimized SEO copy
•sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills


Keyword: Digital Operations Executive, Digital Operations, Digital Marketing, Digital Consultant, Ecommerce, Google Ads
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