Keywords: Customer acquisition and retention, E-Commerce, Digital Strategy, growth hacking, Marketing Automation, conversion optimization, CRM marketing, Customer Acquisition
Role Purpose: Easa Saleh Al Gurg Group is looking for a growth centric Ecommerce and Digital Marketing Lead Strategist with a strong bias towards building trusted online brands by leveraging compelling experiences and reputation management. The ideal candidate must be ambitious, love to connect with people, be creative with revenue streams and thrive in a constantly evolving omnichannel environment. She or he must be comfortable in navigating ambiguity and exploring growth opportunities specific to ESAG companies and businesses.
&bull; Develop and maintain omnichannel journey maps to optimise brand communications, customer experiences, marketing budgets and overall lead conversion.
&bull; Optimise the day to day operations of the Group&rsquo;s ecommerce platforms and online marketplaces.
&bull; Leverage marketing automation; ideate revenue earning techniques, cart conversion tactics, cross/up-selling tricks; and conceptualise compelling campaigns.
&bull; Partner with marketing managers and business strategists in developing tactical and data backed roadmap that ladders up to the overall advancement and growth of the Group&rsquo;s businesses.
&bull; Manage multiple, highly visible marketing campaigns from strategy to execution to measurement and reporting, using CRM and relevant digital platforms while maintaining focus on timeline and budgets.
&bull; Device an efficient formula for growth and acquisition, customer retention, attribution and tracking, heat mapping, data interpretation, online reputation management, research, competitor intel and campaign optimisation.
&bull; To a certain extent, execute the approved strategy using SEO, digital and social media ads, remarketing ads, content platforms, affiliate and influencer programmes, email and messaging platforms, etc.
&bull; Conduct well informed consultative meetings with senior executives on a regular basis, providing insights and recommendations, including but not limited to return on ads, growth milestones, campaign performance, growth opportunities, competitor landscape, sales and growth forecasts, etc.
&bull; Ensure that each online store exceeds user expectations for ease of use, variety of options and overall satisfaction.
&bull; Ensure compliance with government and international regulations in addition to ethical practices and company guidelines.
&bull; Contribute in the development and execution of all content and campaign calendars.
&bull; Supervise and coach team members; provide performance reviews feedback.
&bull; Stay up to date on digital trends, marketing technology and industry best practices. Keeping on top of Google and Bing algorithms, emerging platforms and digital solutions.
&bull; Partner with finance department to ensure all invoices are properly accounted for on a regular basis.
&bull; Partner closely with the creative and development teams to ideate and develop solutions to support expansion and user experience goals.